The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Dr. Sue Ettinger, a veterinary cancer specialist and part-time speaker, struggled with the business strategy aspect of her speaking career. Before working with The Speaker Lab, she found it difficult to generate leads and confidently negotiate her speaking fees.
The Speaker Lab provided Dr. Ettinger with a clear plan to grow her business, which gave her the confidence to generate more leads and successfully negotiate for paid gigs. As a result, her speaking career and personal brand grew significantly; she now speaks 1-2 times per month, including at major national conferences and international events, and booked her first keynote address.