Case Study: Dr. Peggy DeLong increases speaking fees with The Speaker Lab

A The Speaker Lab Case Study

Dr. Peggy DeLong increases speaking fees by 20x with The Speaker Lab

Dr. Peggy DeLong, a therapist and speaker with 20 years of experience, was struggling to transition from giving free talks to building a profitable speaking business focused on gratitude and resilience. Her primary challenge was a lack of business acumen, including how to negotiate fees and manage the logistics of running a speaking enterprise, which left her financially stagnant. She turned to The Speaker Lab and its SPEAK Framework to find a solution.

By implementing The Speaker Lab's program, which included structured modules and personalized coaching, Dr. DeLong gained the confidence and practical skills to negotiate effectively and value her expertise. This guidance led to a dramatic 20x increase in her speaking fees. Furthermore, the vendor's community provided invaluable connections, and she invested in professional video to enhance her marketing assets, resulting in a more invested audience and a significantly elevated business profile.


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