The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Digit Murphy, a coach and former president of a women's ice hockey team, was frequently asked to speak but lacked the business knowledge to monetize her engagements. She turned to The Speaker Lab and enrolled in their Masters Program to learn the business model of professional speaking.
The Speaker Lab provided Digit with a structured system for managing leads and prospects, including pipeline and CRM training. This solution enabled her to secure numerous virtual speaking engagements, including a development program with a major hockey team, and gave her the confidence to treat speaking as a viable business. The systems she implemented also had a positive impact on her other business ventures.