Case Study: Dan Brulé scales his speaking business and doubles rates with The Speaker Lab

Dan Brulé doubles and triples speaking rates with The Speaker Lab

Dan Brulé, a pioneer in breathwork, sought to transform his extensive teaching experience into a more profitable speaking business. His challenge was transitioning from week-long training seminars to high-paying keynote talks without a clear business strategy. This led him to join The Speaker Lab and utilize their SPEAK framework to structure his approach to paid speaking.

The Speaker Lab provided coaching that helped Dan identify specific niche audiences and develop targeted talks, moving away from a generic approach. This strategic focus, combined with guidance on pricing and business scaling, yielded significant results. Dan dramatically increased his rates, often doubling or tripling his previous earnings per engagement, and began building a team to handle his teaching work, allowing him to pursue more speaking opportunities. The vendor's practical, coach-led framework was instrumental in achieving these tangible business outcomes.

Dan Brulé