The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Dale Wilsher, a speaker with 15 years of experience, was struggling to transition from speaking for small, faith-based and women's groups, where she was often compensated with gifts, to earning a substantial income as a professional corporate speaker. She turned to The Speaker Lab and its SPEAK Framework to learn how to properly price her services and build a viable business.
The Speaker Lab provided Dale with a coach who helped her refine her marketing assets and narrow her target industry. By applying the program's templates and strategies, she successfully booked her highest-paying speaking engagement to date, a $15,000 keynote for a leadership conference. This represented a significant financial breakthrough and validated her new professional trajectory.