The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
The customer, Cardinal Health, is a Fortune 26 company where a vice president sought to transition into full-time paid speaking but struggled with the business processes involved, from prospecting to post-event follow-up. He turned to The Speaker Lab for a structured framework to build his speaking business.
The Speaker Lab provided the necessary insight and tools, which gave the executive the confidence to effectively handle negotiations and other business aspects of speaking. As a result of the solution, he was able to set a clear goal of booking multiple paid speaking engagements and was equipped to pursue a new career path.