The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Anne Marie Anderson, a sports broadcaster with over 30 years of experience in television, wanted to transition into paid speaking to gain more control over her schedule but lacked the knowledge of how to pursue and book speaking engagements. She turned to The Speaker Lab for their coaching and community to learn the business processes required to build a successful speaking career.
The Speaker Lab provided Anne Marie with a structured system, including a clear pipeline process for lead generation and conversion, along with personalized coaching and accountability from her instructor, Erick Rheam. As a result, she recouped her investment in The Speaker Lab within weeks, booked a workshop earning several thousand dollars, and established a dedicated routine that solidified her identity as a professional speaker.