The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Amy Pachacek, an aspiring professional speaker, wanted to transition her speaking from a side gig into a full-time career but struggled to get consistently booked and paid. She lacked a clear focus, a systematic process for finding gigs, and the business acumen needed to market herself effectively, leading to sporadic engagements. She turned to The Speaker Lab's Virtual VIP program with Erick for guidance.
The Speaker Lab provided a structured framework that helped Pachacek narrow her niche, create a formal abstract, and implement a daily prospecting routine. Applying these strategies, she booked two speaking engagements within 30 minutes of sending her new abstract and has since lined up a consistent pipeline of talks. This new process has set her on a clear path to achieving her goal of speaking full-time.