The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Alex Atherton, a former high school principal, discovered that paid speaking could be a viable career but lacked the roadmap to build a business around it and get in front of audiences beyond his immediate contact list. To achieve this, he enrolled in The Speaker Lab's Booked and Paid To Speak Elite program.
The Speaker Lab provided Alex with a clear framework to hone his message, fine-tune his talks based on audience problems, and build a pipeline of leads. By implementing The Speaker Lab's system, his new normal now includes consistently getting booked and paid to speak to corporate senior leaders and HR directors, turning what was a side opportunity into a successful professional speaking career.