The Smyth Group
8 Case Studies
A The Smyth Group Case Study
The customer, Carneros Resort & Spa, faced challenges in the hospitality industry brought on by the pandemic, including safety concerns, staffing shortages, and the need to provide a contactless guest experience. The Smyth Group addressed these needs by developing OUTO.ME, a custom SaaS web application for online food and beverage ordering.
The solution from The Smyth Group was an intuitive, web-based app that guests could access via QR codes without needing to download anything. This implementation led to significant results, including a 40% decrease in staffing needs, a 107% increase in pool-area sales, and $10k in unstaffed sales within 90 days.