Case Study: Lehman’s Deli achieves a refreshed brand and expanded bakery offerings with The Shamrock Companies

Lehman’s Deli - Customer Case Study

Lehman’s Deli, a longtime Cleveland neighborhood deli known for house-smoked meats, sandwiches, soups, and bakery items, wanted to re-energize its brand after more than 35 years in business and introduce new in-store offerings. They turned to The Shamrock Companies for marketing guidance and a refresh that would respect their established reputation while signaling growth.

The Shamrock Companies updated the logo and branding to launch Lehman’s Deli & Bakery, using the classic color palette to preserve brand recognition while giving the deli a more polished, contemporary look. Shamrock also designed and produced menus, labels, employee T-shirts, window clings, and digital menu boards to support the new brand and promote specials and products; the case study highlights stronger in-store branding and sales support, though it does not provide specific measurable results.

Lehman’s Deli