Case Study: Master Gage & Tool Co. achieves a modern rebrand and stronger online sales with The Shamrock Companies

Industrial-Strength Rebranding That’s Right On The Mark

Master Gage & Tool Co., a longtime innovator in metrology and specialty tooling and gaging, needed to modernize an aging brand and better align its marketing assets with the company’s precision-focused reputation. The Shamrock Companies was brought in to refresh the brand and support the customer with updated marketing and digital experiences, including a new website and e-commerce functionality.

The Shamrock Companies led a full rebranding effort that included new brand messaging, a redesigned logo, refreshed collateral, and two websites: one focused on customer engagement and another enabling online shopping for more than 3,000 products. The project improved the company’s online presence, boosting website traffic and engagement, and gave customers a way to shop and purchase online during Covid-19 when face-to-face sales were limited.

Master Gage & Tool Co.