Case Study: Heidelberg Distributing boosts retail beverage sales with Shamrock Companies display solutions

Heidelberg Distributing Co - Customer Case Study

Heidelberg Distributing, a family-owned beverage distributor serving retailers across Ohio, wanted a retail display solution for Jose Cuervo single-serve pre-mixed margaritas that would fit within a 36” x 36” footprint while standing out in store. The Shamrock Companies had already been providing promotional products, sales kits, giveaways, incentive programs, and point-of-sale displays, and was asked to create a bigger, more impactful retail display to drive sales.

The Shamrock Companies designed and engineered branded freestanding and dump-bin displays that maximized floor space, including a 7-foot tower display for seasonal holiday and Super Bowl promotions. The solution nearly doubled product capacity to 63 cases, helped Proximo distribute more than 1,500 displays across eight states, and in Virginia 425 displays moved over 500,000 beverage units and generated more than $1 million in sales.

Heidelberg Distributing Co.