Case Study: Dover Home Remodelers boosts leads and brand recognition with The Shamrock Companies

Building On A Good Thing With Strategic Omnichannel Marketing

Dover Home Remodelers, a Northeast Ohio residential design and remodeling company, had been handling its marketing in-house but felt the efforts lacked a clear brand identity, consistency, and impact. The company turned to The Shamrock Companies for a fresh marketing approach to reintroduce the Dover brand and help generate 100 new-business leads in the first year.

The Shamrock Companies created and managed an integrated omnichannel marketing program that combined content marketing, a redesigned website, SEO, blogging, social media, direct mail, video, referral marketing, and new branding for Dover Floor & Tile Center. The program delivered 150+ new business leads each month, 19% year-over-year organic search growth, and 80.67% new-site visits, while Houzz conversion rate increased by 70% and the goal of 10 new inquiries per quarter was exceeded by 170%, reaching 17 conversions.

Dover Home Remodelers