Case Study: Friesland Campina achieves fair, scalable global trainee hiring with The Selection Lab

Friesland Campina hires 40 trainees in 1 month with The Selection Lab

Friesland Campina, a major international food and beverage company, faced the immense challenge of fairly processing 23,000 applications from 18 countries for 40 trainee roles within a tight three-week timeframe. They needed an objective, bias-free method to screen candidates at scale while also complying with European AI legislation that prohibits the automatic rejection of candidates by an algorithm.

The Selection Lab implemented an accessible web chat solution that used integrated assessments to screen candidates based on verifiable facts and criteria, not CVs. This created a fair and efficient process that was fully automated yet managed by people to ensure compliance. The solution resulted in 40 high-quality hires, saved over 10,000 hours of manual screening, and achieved a 23% better quality of hire. Remarkably, 95% of candidates rated The Selection Lab's process as a positive experience.

Friesland Campina