Case Study: Carrefour Belgium improves recruitment quality and efficiency with Selection Lab

Carrefour Belgium cuts candidate processing from days to minutes with The Selection Lab

Carrefour Belgium, a major retailer with over 700 stores, faced significant recruitment challenges in a tight labor market. They needed to efficiently process 20,000 candidates annually for diverse roles without compromising on quality. Initially, they implemented a chat and conversational AI solution to automate screening and increase speed, but this led to higher no-show rates and lower retention. The Selection Lab was chosen as a partner to address these issues.

The solution from The Selection Lab integrated tailored skills assessments directly with the chat function on a single platform. This combination ensured both efficiency and quality by better matching candidate profiles to roles. The results included a meaningful shift for recruiters, who now spend 80% of their time on human conversations instead of administrative tasks, leading to higher employee retention and fully automated administration.

Carrefour Belgium