Case Study: a leading NGO reenergizes global attention on a Middle East conflict with The Rendon Group

Client revives global attention on a 12 million-person crisis with The Rendon Group

The Rendon Group (TRG) was engaged by a leading NGO to address the challenge of reviving global policy attention on a protracted and forgotten conflict in the Middle East. The crisis had displaced over 12 million people, but international fatigue had caused it to slip from headlines and diplomatic agendas, making it difficult to advance humanitarian access and peace efforts.

TRG implemented a comprehensive strategy of strategic advocacy, diplomacy, and media engagement. The solution involved cultivating relationships with UN Security Council members, advocating for targeted sanctions, and securing media placements to reframe the crisis. The Rendon Group's efforts helped reenergize the campaign, resulting in regained policymaker attention, traction for sanctions proposals, and a renewed global focus on humanitarian access and accountability, which contributed to the conflict's eventual end.

Client