Case Study: a leading multinational corporation operating in Asia strengthens policy influence and protects market access with The Rendon Group

a leading multinational corporation operating in Asia defuses excise tax proposals in 1 year with The Rendon Group

The Rendon Group (TRG) was engaged by a leading multinational corporation operating in Asia that was facing escalating regulatory pressure and exclusion from critical policy discussions. The company's market access and public perception were threatened by proposed excise tax reforms and economic restructuring in the wake of the COVID-19 pandemic, putting its license to operate at risk.

TRG implemented a multi-pronged, intelligence-driven engagement strategy combining stakeholder mapping, narrative reframing, and targeted policy advocacy across nine workstreams. This effort successfully repositioned the client as a trusted partner and constructive voice in the national dialogue. The Rendon Group's work markedly improved the company's standing with key ministries, defused severe tax proposals, and opened the door for continued policy dialogue, creating a durable platform for long-term influence.