Case Study: Samsung builds brand awareness and brand love with The Prism Group

Samsung builds brand leadership in Central America and the Caribbean over nearly two decades with The Prism Group

The Prism Group worked with Samsung to address its challenge of building brand awareness and credibility in the competitive Central American and Caribbean market, where it was initially virtually unknown. The vendor was tasked with positioning Samsung as a leading technology and lifestyle brand through strategic brand PR, media relations, and support for product launches.

Over nearly two decades, The Prism Group implemented a solution involving strategic narrative development, immersive activations like escape rooms and learning academies, and the creation of the region's first Galaxy launch events and social media channels. This long-term partnership successfully established Samsung as a market leader, generating premium media coverage and building significant brand love across the region.

Samsung