Case Study: Samsung builds a thriving influencer community with The Prism Group

Samsung builds a thriving influencer community with The Prism Group and 350+ brand storytellers

The customer Samsung faced the challenge of building a more meaningful social media presence beyond traditional influencer marketing in 2018. Their goal was to cultivate long-term brand ambassadors to genuinely amplify their experience. They partnered with The Prism Group to address this.

The Prism Group created the Samsung Lovers Program, an invitation-only ecosystem that vetted influencers and engaged them with exclusive experiences and content. This strategy successfully built a community of over 350 active brand storytellers, driving high-impact engagement and ensuring consistency across regional markets.

Samsung