Case Study: Acer achieves a scalable influencer content engine with The Prism Group

Acer builds a regional influencer program in 2024 with The Prism Group

The Prism Group worked with Acer to address its challenge with sporadic and disconnected influencer marketing efforts. The customer needed to consolidate these activations into a cohesive, long-term regional strategy to expand its visibility beyond just gaming audiences.

The solution implemented by The Prism Group was to build a structured, multi-market creator ecosystem across gaming, tech, and lifestyle niches. This strategy secured long-term collaborations and high-impact content, which evolved into the official Acer Influencer Program in 2024, turning the brand into one that creators want to work with.

Acer