Case Study: La Posada boosts resident retention and move-ins with The Point Group

La Posada drives 1M immediate impressions with The Point Group

The Point Group partnered with La Posada, a luxury senior living community, to address a severe occupancy challenge during the COVID-19 pandemic. The crisis forced the community to close to visitors during its peak season, eliminating the ability to market its primary amenities and attractions. The vendor was tasked with repositioning the brand under these unprecedented constraints.

The Point Group's solution involved a rapid pivot to messaging focused on safety and security, providing peace of mind to seniors and their families. They leveraged targeted print media to reach a captive audience and implemented virtual tours to connect with prospects. This strategy generated over one million immediate impressions and resulted in 18 new move-ins within the first month, successfully averting a potential occupancy decline.

La Posada