Case Study: Kisco Senior Living drives lead generation with The Point Group’s Red Carpet Speaker Series

Kisco Senior Living generates 200 leads per event with The Point Group

The Point Group served as the strategic marketing partner for Kisco Senior Living, which sought to build brand recognition, generate leads, and position its Kisco Signature brand within the luxury senior living market. The challenge was to create a unique event series that would appeal to an upscale and highly educated prospect list to drive resident conversions.

The Point Group designed and executed The Red Carpet Speaker Series, a program featuring high-profile keynote speakers. This was supported by a comprehensive marketing strategy using direct mail, print, social media, and email to target prospects and nurture leads. The solution generated an average of 200 new leads per event, resulting in 20 resident conversions and 200,000 monthly targeted impressions.

Kisco Senior Living