The Point Group
49 Case Studies
A The Point Group Case Study
Enterhealth, a provider of addiction treatment services, faced the challenge of educating the public about its unique medical approach and generating quality patient leads. To support these business objectives, they partnered with The Point Group for a comprehensive suite of marketing services including strategy, creative, digital, and media.
The Point Group implemented an integrated marketing strategy centered on a segmented website to drive engagement. Their efforts, which included content production, SEO, PPC, social media, and traditional advertising, successfully amplified Enterhealth's brand. The solution yielded an industry-leading recovery rate and a record 600% increase in qualified call volume.