Case Study: SOFACOMPANY transforms its digital showroom with The Planner Studio's 3D configurator

Transforming SOFACOMPANY’s Digital Showroom with The Planner Studio’s 3D Configurator

Sofacompany, a leading Danish furniture brand, sought to translate its high-quality in-store shopping experience into the digital realm. The challenge was to allow online customers to feel the comfort and quality of its sofas without being physically present in a showroom. To address this, they partnered with vendor The Planner Studio to implement its innovative 3D product configurator.

The Planner Studio provided a cutting-edge 3D configurator that let customers customize sofas by size, color, and material, creating a dynamic visual representation. The solution was fully integrated with Sofacompany's Magento e-commerce system for a seamless journey from configuration to purchase. This strategy was highly effective, resulting in over 520,000 configurations and a 9% conversion rate, significantly enhancing the online customer experience.

Sofacompany