Case Study: TPx achieves a refreshed, strategic IT brand with The Partnership

TPx repositions as a strategic IT partner with The Partnership, earning 100+ LinkedIn reposts in 24 hours

TPx, a managed IT service provider, sought to refresh its brand and digital presence to stand out in a competitive market and better reflect its strategic, people-first value. Their challenge was to move beyond a dated brand identity and signal a change in the company's vision. They engaged The Partnership, a B2B branding and digital marketing agency, to undertake this comprehensive brand strategy and website redesign project.

The Partnership's solution involved conducting brand discovery workshops to build a new strategic framework, which informed the creation of a refreshed visual identity, including new logos, fonts, and brand guidelines. The agency then completely rebuilt TPx's website and rolled out the new brand across all platforms. The results repositioned TPx as a strategic partner, with early positive engagement including over 100 LinkedIn reposts of the brand reveal within the first 24 hours.

TPx