Case Study: TPx refreshes its IT brand and website with The Partnership

TPx refreshes its IT brand with The Partnership, earning 100+ LinkedIn reposts in 24 hours

The customer, TPx, a managed IT service provider, sought to refresh its brand and digital presence to stand out in a competitive market and better reflect its strategic, people-first value proposition. They partnered with The Partnership, a B2B branding and digital marketing agency, for a comprehensive solution involving brand strategy and website redesign.

The Partnership conducted discovery workshops to build a new strategic framework, which informed the creation of a refreshed visual identity, brand narrative, and tagline. This included new fonts, colors, an animated logo, and a complete website rebuild. The solution successfully repositioned TPx as a strategic partner, with early positive engagement including over 100 LinkedIn reposts of the brand reveal within the first 24 hours.

TPx