Case Study: Naples Comprehensive Health expands orthopedic access and patient volume with The Partnership

Naples Comprehensive Health drives 65% new patients in 90 days with The Partnership

Naples Comprehensive Health (NCH) faced the challenge of building brand awareness and patient engagement for its upcoming HSS at NCH orthopedic facility well before its 2025 opening. The customer needed a go-to-market strategy to establish a presence and introduce its future world-class care without a physical location. The Partnership developed this strategy.

The solution implemented by The Partnership was the launch of Orthopedics Now Walk-In Urgent Care. This served as an immediate introduction to NCH's orthopedic expertise and a precursor to the main facility, supported by a digital-first marketing approach. The results were significant, with nearly 65% of patients being new to the NCH system and 13% converting to surgical procedures within 90 days. This success led to expanded hours and plans for two additional locations.

Naples Comprehensive Health (nch)