Case Study: CURE Childhood Cancer boosts awareness and flag fundraising with The Partnership

CURE Childhood Cancer raises nearly $200,000 with The Partnership

CURE Childhood Cancer, a nonprofit dedicated to funding childhood cancer research and supporting families, sought to increase participation and fundraising for its annual flag campaign during Childhood Cancer Awareness Month. They engaged The Partnership, a healthcare marketing agency, to optimize their distribution site with the goal of selling more flags and recruiting volunteer Captains.

The Partnership conducted a digital audit and created a custom, standalone website to simplify flag purchases and Captain sign-ups. This integrated marketing solution drove a strong initial result, raising nearly $200,000 shortly after launch. The efforts by The Partnership successfully boosted awareness and donations to support pediatric cancer research.

CURE Childhood Cancer