Case Study: CURE Childhood Cancer boosts awareness and flag fundraising with The Partnership

CURE Childhood Cancer raises nearly $200,000 with The Partnership

CURE Childhood Cancer, a nonprofit dedicated to funding pediatric cancer research and supporting families, sought to significantly boost awareness and fundraising during Childhood Cancer Awareness Month through its annual flag campaign. Their challenge was to optimize the initiative's online presence to sell more flags and recruit more volunteer Captains. They engaged The Partnership, a healthcare marketing agency, to leverage its full-service marketing expertise.

The Partnership conducted a digital audit and created a custom, standalone website to streamline flag purchases and Captain sign-ups. This integrated marketing solution simplified user interactions with features like an interactive map. The campaign had a strong measurable impact, raising nearly $200,000 from flag sales at the start of the initiative.

CURE Childhood Cancer