Case Study: Children’s Healthcare of Atlanta raises over $3 million for pediatric cancer care with The Partnership

Children’s Healthcare of Atlanta raises $842,000 with The Partnership

The customer, Children's Healthcare of Atlanta, a leading pediatric healthcare provider in Georgia, partnered with the vendor, The Partnership, to address a challenge. Their goal was to create a seamless digital platform for the Touchdowns for Children’s fundraising program to maximize donor engagement and contributions for the Aflac Cancer and Blood Disorders Center.

The Partnership developed a streamlined digital strategy, creating a website hub for storytelling, touchdown tracking, and donations. This solution optimized site functionality and integrated real-time updates. The program raised $421,000 in 2024, which was matched for a total of $842,000. Over five years, The Partnership helped raise over $3 million, with the program seeing an average annual growth of over 21%.

Children’s Healthcare of Atlanta