Case Study: Children’s Healthcare of Atlanta raises over $3 million for pediatric cancer care with The Partnership

Children’s Healthcare of Atlanta raises $842,000 for pediatric cancer with The Partnership

The Partnership partnered with Children’s Healthcare of Atlanta to address a challenge with its Touchdowns for Children’s fundraising program. The customer needed a seamless digital platform to engage donors and maximize contributions for the Aflac Cancer and Blood Disorders Center, especially with the potential for matching donations from the Peach Bowl.

The Partnership developed a streamlined digital strategy, creating a website hub for storytelling, touchdown tracking, and direct contributions. This solution optimized site functionality and integrated real-time updates. The results were significant, with the 2024 campaign raising $421,000, matched for a total of $842,000. Over five years, The Partnership helped raise over $3 million, with the program seeing an average annual growth of over 21%.

Children’s Healthcare of Atlanta