Case Study: NATO Science and Technology Organization elevates Women & Girls in Science with The Parlor’s brand identity and campaign system

NATO Science and Technology Organization launches a cohesive STEM brand system in 2024 with The Parlor

The NATO Science and Technology Organization needed to create a distinct and contemporary brand identity for its Women & Girls in Science initiative that would feel credible and engaging while remaining connected to the broader NATO brand. To address this challenge, they partnered with The Parlor for visual identity, messaging, and the design of multi-format assets.

The Parlor developed a cohesive brand system that linked the initiative to NATO's institutional credibility while giving it its own energetic visual language. The solution included a full suite of digital and event materials. The work successfully gave the initiative a clear and cohesive public presence, supporting its launch and helping NATO communicate its support for women in STEM in a more vibrant and recognizable way.

NATO Science and Technology Organization