Case Study: Holiday Suites achieves a more modern, trustworthy brand with The Parlor

Holiday Suites modernizes its brand across 8 touchpoints with The Parlor

The Parlor was engaged by Holiday Suites, a hospitality brand, to undertake a comprehensive rebrand. The challenge was to modernize the brand's identity to strengthen its recognizability and trustworthiness for both consumer travelers and business partners, all while maintaining its established sense of reliability.

The solution implemented by The Parlor included a new brand strategy, a redesigned logo, and a refreshed visual identity system with an updated color palette, typography, and imagery direction. This was supported by extensive brand guidelines to ensure consistency. The rebrand by The Parlor gave Holiday Suites a more modern and coherent presence across all channels, helping the brand communicate trust and recognizability more effectively in a competitive market.

Holiday Suites