Case Study: Cordeel Group builds a standout employer brand with The Parlor

Cordeel Group launches One Big Family employer brand with The Parlor

Cordeel Group, one of Belgium's largest family-owned construction groups, faced the challenge of attracting and retaining talent in a competitive market. Their corporate brand was strong for clients but did not speak to future employees. They engaged The Parlor to extend their identity into a dedicated employer brand.

The Parlor developed the "One Big Family" employer brand positioning and extended the visual identity with a new wordmark, a saturated color palette, and a system of duotone portraits. They delivered a complete system of templates, assets, and merchandise for consistent application. The result was a recognizable and ownable employer voice that colleagues are proud to wear and that candidates immediately recognize across all touchpoints.

Cordeel Group