Case Study: Catawiki builds brand awareness with The Parlor’s Attic Stories video series

Catawiki boosts brand awareness with The Parlor’s 2023 Attic Stories video series

Catawiki, an online marketplace, wanted to build brand awareness by moving beyond platform functionality. Their challenge was to humanize their brand by focusing on the personal stories of their sellers rather than just the rare items for sale. To address this, they worked with the vendor The Parlor on an audiovisual storytelling project.

The Parlor developed the "Attic Stories" video series, which spotlighted Catawiki's sellers by diving into their personal journeys and the histories behind their items. This solution successfully created awareness for Catawiki by making the human side of the marketplace and the stories behind rare items more visible and emotionally relatable for the audience.

Catawiki