Case Study: ALDI achieves a clearer internal brand story with The Parlor

ALDI’s explains headquarters roles with The Parlor in a 2023 internal brand story video

The customer, ALDI, faced the challenge of needing a clear and engaging way to explain the complex functions of its headquarters to employees during an internal open door event. The vendor, The Parlor, was engaged to develop an internal communication video concept to translate this operational environment into a simple, understandable narrative.

The Parlor's solution was to create an internal brand story film built around the journey of a single apple, turning ALDI's operational structure into a concrete and memorable narrative. This approach provided a more accessible and engaging introduction to departmental roles, successfully helping employees understand the broader operational story behind the business.

ALDI’s