Case Study: Tyndale House Publishers achieves steady multi-channel growth for the NLT Bible category with The Parable Group

Tyndale House Publishers - Customer Case Study

Tyndale House Publishers partnered with The Parable Group to increase market share for the New Living Translation (NLT) Bible category. The challenge was to strengthen the NLT brand across multiple age groups in a competitive Bible market.

The Parable Group implemented a long-term multi-channel strategy using consistent catalog placement plus regular weekly and targeted email campaigns. This approach drove steady growth over a 5-year period for the NLT brand across all age groups, delivering measurable long-term impact.

Tyndale House Publishers