Case Study: Rethink Group achieves 35% higher conversion rates and 37% lower cost per lead with The Parable Group

Rethink Group - Customer Case Study

ReThink Group partnered with The Parable Group to help reach new audiences through social media advertising for its 252 Basics curriculum. The customer’s challenge was to lower cost per lead (CPA) while expanding audience reach.

The Parable Group ran a 3-week social media advertising campaign using targeted kid’s curriculum purchasers, retargeting based on tracked conversions, and ongoing optimization across Facebook campaign objectives. The result was a 35% increase in conversion rate and a 37% lower cost per lead, improving overall ROI.

Rethink Group