Case Study: Putnam Books drives sales and Christian engagement with The Parable Group

Putnam Books - Customer Case Study

Putnam Books worked with The Parable Group on a digital campaign to promote Jan Karon’s new book release, *Come Rain or Come Shine*. The challenge was to drive sales, spark conversation, and engage Christian audiences online and on Facebook.

The Parable Group used proprietary consumer purchase history data, audience targeting, and website retargeting to reach high-interest readers, along with placements on Christian websites, mobile apps, keywords, and proven Christian consumers across the web. The campaign generated 1.5 million impressions and 400 Facebook comments, delivering strong reach and engagement for Putnam Books.

Putnam Books