Case Study: Lifewater achieves funding for a Uganda water well with The Parable Group’s multi-channel campaign

Lifewater - Customer Case Study

Lifewater partnered with The Parable Group to help spread awareness among Christian consumers about the global water and sanitation crisis. The campaign used a multi-channel approach, including catalogs, emails, online promotions, and in-store outreach.

The Parable Group developed a layered marketing strategy to promote Lifewater’s missional water-development work, and also donated proceeds from sales of an exclusive CD to support the cause. The effort generated enough retail funding to provide a water well for the Agali Region of Uganda, helping deliver water, health, and hope to vulnerable families.

Lifewater

Justin Narducci

Chief Executive Officer