Case Study: Christian Catalogs Retailing Company boosts Christmas season sales with The Parable Group

Christian Catalogs Retailing Company - Customer Case Study

Christian Catalogs Retailing Company worked with The Parable Group to increase customer visits and drive sales for Christian retailers during the 2017 Christmas season. The challenge was to attract both existing customers and new prospects with timely holiday messaging.

The Parable Group designed and produced consumer print catalogs featuring traffic-driving products, events, sales, and life-changing gifts, and used a predictive mailing model to target high-value customers and prospects. The campaign generated a 19.2% response rate, an average spend of $52.28 per responder, and a 6.14% sales increase over December 2016.