
the NALA offers small and medium sized businesses effective ways to reach customers in the digital age. They make businesses relevant and newsworthy both online and through traditional media. They work to maximize visibility for thier clients using unique strategies to gain earned media, creating thought leaders in their respective industries. Additionally, they connect thier clients with a global network of partner charities, offering co-branding opportunities which not only do good in the world but help elevate businesses within their communities through cause marketing initiatives.