Case Study: Walmart drives statewide public affairs impact with The Monument Group

Walmart runs statewide public affairs campaign with The Monument Group

The Monument Group was engaged by Walmart to run a statewide public affairs campaign in Texas. The challenge was to highlight the significant economic and community impacts of the state's largest private employer and to advocate for a level playing field in the retail sale of spirits.

The Monument Group developed content, fact sheets, and digital ads, and coordinated Walmart's participation in targeted events like the Texas Tribune Festival to promote its initiatives. The vendor also launched and managed a coalition of free market advocates to educate policymakers, which involved message development, media engagement, and digital advertising. Through these efforts, The Monument Group successfully promoted Walmart's industry-leading programs in healthcare, education, sustainability, and other areas.

Walmart