Case Study: Vodafone achieves a broader critical tech talent pool and stronger employer brand with The Martec

Supporting Key Business Priorities With A Broader Critical Talent Pool

Vodafone, the global telco, faced a talent-branding challenge: it wasn’t top of mind for key technology roles such as cyber security, putting critical priorities—digital transformation for better customer experience and cost reduction—at risk. To address this, Vodafone partnered with The Martec and used The Martec’s AI-powered content and advocacy platform to target and engage technical candidates.

The Martec helped Vodafone broaden its critical talent pool by mapping and segmenting the technical workforce, articulating a targeted EVP, and demonstrating post‑COVID expectations (for example, remote work) at the top of funnel. As a result, Vodafone strengthened its employer brand within tech, improved attraction of cyber-security and other tech candidates, and supported its digital transformation and cost-reduction goals—outcomes driven by The Martec’s platform.

Vodafone