Case Study: Telstra builds scalable talent pipelines and accelerates hiring in critical segments with The Martec's AI-powered platform

How Telstra Pulled Off A Talent Category Strategy Shift

Telstra was undergoing its largest strategy transformation—moving from a traditional “telco business” to a broader “technology business”—and faced critical targets to make the shift successful. To build and enhance priority talent capabilities and drive cultural change in its Critical Advantage Talent Segments (CATS), Telstra needed to attract and retain people across hard-to-fill markets quickly and at scale; to help, Telstra engaged The Martec and its AI-powered content and advocacy platform.

The Martec deployed its AI platform to map interests in CATS segments and deliver a personalized talent communication strategy that engaged candidates across multiple channels. As a result, The Martec provided Telstra with a steady stream of actionable insights and talent pipelines, enabling faster hiring and the building of talent pools in priority areas—supporting Telstra’s wider innovation goals and strategic transformation.

Telstra