Case Study: Siemens achieves cultural transformation and 450% increase in employee advocacy with The Martec's AI-powered platform

How Siemens Changed Their Culture With Advocacy

Siemens wanted to drive a cultural transformation so employees would more confidently share the company’s work and stories; despite major projects and technology, the market wasn’t aware and people were uncomfortable communicating. Siemens partnered with The Martec and used The Martec’s AI-powered content and advocacy platform to create a regular cadence of leader-led communications and life-experience stories across 14 global regions.

The Martec implemented a scalable advocacy program that amplified regional CEOs and leaders, producing measurable results: 1.5 million social impressions, a 127% increase in click-throughs to Siemens careers pages, and over a 450% rise in advocacy in 18 months. The Martec’s content became the second-highest traffic driver to Siemens’ careers site, helped lift Singapore’s Universum ranking from #56 to #33 in 2021, and supported Siemens winning bronze for “Excellence in Employer Branding” at the HR Excellence Awards 2021.

Siemens

Sunil Kumar Yadav

Head, Building Performance & Sustainability