Case Study: Adobe achieves faster hiring and clearer employer-brand perception with The Martec’s AI-powered content & advocacy platform

How Adobe Overcame Talent Brand Misconception

Adobe faced a brand-perception challenge: despite a strong employer reputation, the company was widely misperceived as a single-tool provider (PDF), which hindered hiring of key sales and service talent in several regions. To address this, Adobe engaged The Martec and its AI-powered content and advocacy platform to target and correct regional misconceptions.

The Martec implemented segmented content journeys and advocacy programs that empowered Adobe’s recruitment teams to increase talent conversations and shorten time-to-hire for critical talent segments, while deepening understanding of the Adobe brand across geographies. The result: measurable improvements in candidate engagement and faster hiring cycles driven by The Martec’s AI-content approach.

Adobe