Case Study: CSL achieves 12x growth in critical talent pools and 500K audience reach with The Martec

Hiring To Deliver On
 Key Business Initiatives

CSL, a dominant market leader in Australia and a challenger brand globally, faced fierce competition for critical pharmaceutical talent—especially rare RNA specialists. To attract and engage these scarce candidates, CSL partnered with The Martec and adopted The Martec’s AI-powered content and advocacy platform to build a global employer‑branding and talent marketing program with local empowerment for each region.

The Martec implemented a content and employee advocacy strategy that enabled cross‑platform campaigns, easier content reuse, and authentic employee storytelling. The results speak to measurable impact: a 500,000 audience reach (avg. 22k per post) and a 12× growth in the tech, R&D and data‑science talent pool, driving higher brand recall and increased application volumes so CSL could deliver on its strategic initiatives through top talent hires.

CSL

Mayumi Gonome

Head Of Human Resources and General Affairs