Case Study: Transportation Security Administration improves recruitment and public sentiment with The Marcom Group

Transportation Security Administration boosts recruitment with The Marcom Group's 1M+ weekly impressions

The Transportation Security Administration (TSA) faced challenges with public perception and internal morale, which negatively impacted their recruiting efforts. To address this, TSA partnered with The Marcom Group to develop a new campaign.

The Marcom Group created and implemented the "What We Do Matters" campaign, utilizing geofenced digital ads, posters, and billboards in and around major airports. This solution successfully improved public sentiment, boosted morale among officers, and led to a measurable increase in recruitment numbers for TSA.

Transportation Security Administration